Essential Parent’s ambition

To help expectant and new parents bond with their children during the early years and help those children grow into resilient, healthy and independent teenagers and adults.

Early Years intervention is essential to improve the life chances of children, especially those from less affluent communities.

How Essential Parent is achieving its ambition

Essential Parent supports and promotes the factors that help children reach their potential – including good health, attachment, good mental health, responsive feeding, cognitive, physical and emotional development, and many more.

Essential Parent is a digital information service offering expert, evidence-based professional written and video content for conception, pregnancy, birth, babies, toddlers, children and teenagers.

Essential Parent follows the advice of experts in the field including:

  • Professor Robert Winston
  • UNICEF UK Baby Friendly
  • The Royal College of Paediatrics and Child Health
  • Royal College of Obstetrics and Gynaecology
  • The Child Accident Prevention Trust
  • The St John Ambulance
  • The British Society of Paediatric Dentistry
  • The Samaritans
  • The National Literacy Trust
  • I CAN Children’s Communication Charity
  • The Meningitis Research Trust
  • Mental Health specialists
  • Health Visitors, Midwives, GPs, Paediatricians, Obstetricians, Sleep specialists, Attachment specialists, Teachers, and many more


Dr Rebecca Chicot and Diana Hill

Essential Parent was founded by Dr Rebecca Chicot, a Cambridge PhD in Child Development and Parenting, and Diana Hill, an award-winning BBC science documentary film-maker. As parents, they saw a real need for evidence-based, expertly presented digital baby care content and decided to use their skills to create it in a market where there was limited quality expert content available.


Adrian Downing

Twenty-five years’ commercial experience gained in healthcare, management consulting and financial services sectors. Expertise in strategy development and operational implementation combined with experience of Executive and Non-Executive Board roles. Adrian has strong relationship skills to help manage complex change with a focus on improving operational delivery. He has a postgraduate degree in healthcare outcomes and systems. Adrian provides mentoring and advisory support on a number of healthcare initiatives including the NHS Innovation Accelerator programme.