This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.essentialparent.com
Essential Parent are the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
We have appointed a Data Protection Officer/Data Controller who is in charge of privacy-related matters for us. If you have any questions about this privacy notice, please contact the Data Protection Officer/Data Controller using the details set out below.
Our full details are:
Full name of legal entity: Essential Parent Limited
Our named Data Protection Officer/Data Controller is Rebecca Chicot
Email address: [email protected]
Postal address: Essential Parent Limited, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS
As part of GDPR, it’s important that the information we hold about you is accurate and up to date. If you have any changes to your data please let us know by contacting our Data Protection Officer/Data Controller on [email protected]
- What data we collect and what we do with it
Personal data means any information capable of identifying any living individual or natural person however anonymised data is excluded.
From the data you share on this website we may process the following categories of personal data about you:
- Customer Data this includes data relating to any purchases of goods/services including but not limited to your name, title, billing/delivery address, email address, phone number, contact details, purchase details and your card details.
We will only use this data to provide you with the goods and/or services you have purchased and to keep records of such transactions for our records.
Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
- Communication Data this includes but is not limited to any communication that you send to us through our website, through email, text, social media messaging, social media posting, online chats or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims.
Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
- Technical Data this includes but is not limited to data about your use of our website and online services such as your IP address, any login data, information regarding your choice of browser, length of visits to web pages, your journey through our website, how often you revisit the site time zone settings and other technology on the devices you use to access our website.
The source of this data is from our analytics tracking system, we process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our marketing
Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly maintain our website and help our business and to grow and define a marketing strategy.
- Marketing Data this includes but is not limited to data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this marketing
Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display marketing on platforms including but not limited too Youtube, Instagram, Twitter, Google ads display) and to measure or understand the effectiveness of the marketing you see.
Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
- User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services.
We process this data to operate our website effectively and ensure relevant content is provided to you. Like all companies to ensure the security of our website we maintain backups of our website and/or databases and to enable publication and administration of our website, other online services and business.
Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
Essential Parent Limited does not collect any Sensitive Data about you. Under the GDPR sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data, we have no need to collect this data so don’t.
When we need to collect sensitive data from you we require your explicit consent for processing this information. Therefore when you submit your details, we will send you a further communication asking for you to confirm your consent to this processing.
Sometimes we are required to collect personal data by law, or under the terms of the contract between Essential Parent Ltd and you. If you fail to provide us with the information we require we may be forced to cancel the product/service you ordered. If this does happen we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at [email protected]. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
- How we obtain your data
We will also receive data about you from 3rd party companies such as Google where we access their analytics platform, and Facebook where we use their display networks, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
When we engage in marketing activity our lawful ground of processing your personal data to engage with you using marketing communications is either your consent or our legitimate interests (specifically to grow our business).
Under PECR we may send you information about our company if you made a purchase or asked for information from us about our goods or services or you agreed to receive marketing communications and in each case, you have not opted out of receiving such communications since.
Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by selecting the unsubscribe option that will be on all marketing communication going forward. If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.
- Disclosures of your personal data
We may have to share your personal data with the parties set out below:
- Other companies in our group who provide services to us.
- Service providers who provide IT and system administration services.
- Professional advisers including lawyers, bankers, auditors and insurers.
- Government bodies that require us to report processing activities.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the GDPR and other Laws. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions and we will always have a legitimate reason for doing so.
- International transfer of your data
We do not transfer your personal data outside the European Economic Area (EEA).
- Data security
Throughout our business, we have put in place significant security measures to prevent your personal data from being breached. This includes your data being lost, used, altered, disclosed, or accessed without authorisation.
We also allow access to your personal data only to those employees and partners who have a business need to know such data, They will only process your personal data on our instructions and they must keep it confidential and all employees have signed a Non Disclosure agreement to this effect.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
- Data retention
The data we collect from you will be retained only for as long as necessary to fulfil the purposes we collected it for. This will naturally include the purposes of satisfying any legal, accounting, or reporting requirements.
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
For more information about our data retention process please see our policy on data destruction.
- Your legal rights
GDPR gives you the right to request access, correction, erasure, restriction, transfer, to object to processing, to the portability of data and (where the lawful ground of processing is consent) to withdraw consent.
If you want to know more about your rights please take a look at the ICO website link provided here.
If you wish to exercise any of the rights set out above, please email us at [email protected]. If you wish to access your personal information that we hold on you (or to exercise any of the other rights), you can contact Rebecca Chicot on [email protected]
Before we will realise any information to you we will request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
This is a robust security measure and is designed to ensure that you have both the right and legal basis for accessing such information. It protects your data from being disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you. For more information please see our subject access request information then please email [email protected] for further details.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
- Third party links
Our website http://essentialparent.com sometimes includes links to third-party websites, plug-ins and applications. By clicking on those links or enabling those connections may allow third parties to collect or share data about you.
We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, therefore we encourage you to read the privacy notice of every website you visit.
What we collect
We may collect the following information:
- Your email address.
- Your chosen username and password.
- Demographic information, such as your postcode and your IP address and, should you choose to tell us, your date of birth, your gender, your relationship status, whether you are pregnant or not (and, if you are, when your due date is) and/or whether or not you have children and how many.
- Your blog url and Twitter handle, should you join the Essential Parent forum.
What we do with the information we gather
We do not, as a clear and overarching rule, pass on your information, unless you specifically consent to us doing so or we are specifically required to by law. However, on rare occasions where there appears to be a clear need to safeguard the welfare of an Essential Parent user and/or his/her family, it may be necessary to contact relevant authorities about a clearly identifiable member and his/her posts on Essential Parent.
We only use the information you give us to understand your needs and provide you with a better service, and in particular:
For internal record keeping.
To improve our services, and email your responses to discussion-board posts you have reported.
To periodically send you emails about parenting news, Essential Parent news and courses, competitions, discounts or other information which we think you may find interesting, using the email address which you have provided. This includes updates on the Essential Parent Forum, should you join.
To send you pregnancy-stage emails or child development emails, should you choose to receive them.
To contact you, but only with your prior permission, by email or personal message, for market-research purposes.
To offer you, on our website pages, information based on your location.
Any personal data that you give us will be retained by us for as long as it’s needed to perform its function. There’s no one-size-fits-all time limit, but to give some examples: data provided by members of our Insight panel for that specific purpose is retained for as long as the user remains a member of the panel. Information provided in respect of competitions is held for three months. We regularly review the data held by different teams and delete information that is no longer needed. All data we hold is stored securely and only accessible by authorised members of Essential Parent.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical and electronic procedures to safeguard and secure the information we collect online.
Signing in via Facebook or Google, what information do we collect?
If you choose to sign in via Facebook or Google you grant us access to information held by those services. The information we have access to depends on the service and is explicitly stated when you first connect those services.
You may choose to sign in via Facebook. By doing so you grant us access to your email address, your profile and your friend list. We respect our users privacy so we choose never to ask for your Friends List and we will never use your Friends List. You may revoke access at any time via your Facebook account settings. We follow the guidelines set out by Facebook regarding data collection and use as laid out here.
You may choose to sign in via Google. By doing so you give us your email address and basic account information. More details on signing into apps with Google can be found here.
The online content on www.essentialparent.com, together with the DVDs and any accompanying literature, are provided for information only and do not constitute medical advice or instruction.
The Essential Parent Company Limited (the Company) does not warrant the accuracy, completeness or usefulness of the information provided in the programme or accompanying literature. The Company is not, nor does it hold itself out as being qualified to provide medical advice, prescribe medication or diagnose illness.
Those viewing the programme or reading the accompanying literature must not rely on the information or opinions expressed as an alternative to or substitute for examination, diagnosis or treatment by a paediatrician, doctor, midwife, nutritionist or other qualified healthcare professional.
The opinions expressed in the programme and its accompanying literature are the views of third parties consulted for the purpose of providing information about the issues addressed therein and are not nor are they held out to be definitive or unequivocal medical opinions. The opinions, observations, conclusions and recommendations expressed in the programme and its accompanying literature do not necessarily reflect the views of the Company, the producer or any related parties.
Protocols will be updated as soon as we are made aware of them changing and we provide no guarantee that this will be done immediately the new protocol is issued.