Our Content Publishing system is used by healthcare professionals, primarily focused on the health of women and children, working within local health authorities, hospitals and providers of community health and social services (public and private sector).

Essential Parent is excited to work with “Trailblazer Local Authorities” and other Local Authorities implementing the DfE and DHSC family hub programme. We can provide instant digital support including all the required delivery expectations including:
  • Perinatal mental health and parent-infant relationships;
  • Infant feeding support and
  • Parenting support
We can provide proof, via NHS Evaluations, of significant engagement with minority ethnic parents, non-English speaking parents, and parents in deprived communities.
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Greater Manchester Combined Authority (GMCA)

Evaluated in 2021 by the NHS

Our clients within the Greater Manchester Combined Authority (GMCA) include:

  • Rochdale Council

  • Oldham Council

  • Salford City Council

  • Bury Council

  • Tameside Metropolitan Borough Council

  • Northern Care Alliance

  • Stockport Metropolitan Borough Council

For GMCA Essential Parent has provided the eCare delivery service to cover GM’s school readiness programme for 0-5 years, as well as broader content for 0-19 services.

The Portland Hospital

The Portland Hospital for Women and Children is the largest private children’s hospital in the UK and is owned and run by HCA International Ltd.

For The Portland Hospital, Essential Parent have provided the beautiful and intuitive App, fully branded, and loaded with a lot of Portland specific content. It is designed to deliver content bundles along timelines set by a baby’s due date or birth date, going up to the age of 19 years. Women’s health and fertility is covered as well as content for parents of infants and children.

Whittington Hospital

Whittington Hospital is a district general and teaching hospital of UCL Medical School and Middlesex University School of Health and Social Sciences.

The Whittington Hospital will be launching their Essential Parent App in April 2022. The maternity department have already loaded their library full of Whittington specific content, and a lot of leaflets in languages useful for their patients. The timelines of content delivery for maternity will be triggered by a baby’s due date or birth date, and parents can browse the complete library at any time.