A comprehensive range of articles and videos from world renowned medical, parenting and educational experts.
Health care professionals can use our “e-Care” software to deliver selected Essential Parent content to parents.
The Essential Parent platform is designed to help the parents navigate the challenges of parenthood and give their children the best chances in life.
The Essential Parent App is an efficient and easy delivery method, using automated timelines of content, and push notifications, to send parents evidence-based information. The content is sent to parents based on their baby’s due date, or date of birth.
Expert Led Advice
Child Accident Prevention Trust
St John Ambulance
British Society of Paediatric Dentistry
And many more
Advised by UNICEF
All articles on breastfeeding & formula feeding have been produced with support from the UNICEF UK Baby Friendly Initiative.
Over 500 Articles and Videos
Evidence based and expert led articles
On a comprehensive range of subjects
For parents of children aged 0-19 years
Produced by a team formerly from the BBC Science Department
Used by the NHS
Community Health Visitor Teams
Community Midwifery Teams
NHS Trust Hospitals
Preferred NHS Content Provider
“Essential Parent in a nutshell, this digital system saves much time, provides relevant up to date evidence based information which is standard across the board, is easy to access and generally makes my life much easier with regard to information sharing.”Aileen Keigher, Senior MidwifeTeam Leader, Whittington Hospital
“..an excellent resource for parents providing a wealth of easy to access information which can be targeted to meet individual needs.”UNICEF UKBaby Friendly Initiative
“Excellent overview of key milestones in everyday care and health, and development of the infant, which will be helpful for all parents.”Dr Deborah HodesRCPH
“An EP trial run by the Whittington & Barts, and presented at an RCOG conference, assessed a new electronic leaflet had been developed for delivery via electronic devices. Parents who used it fed back on its' ease of use and depth of information. All parents who accessed the information leaflet stated that they would recommend it to their friends and family.”Dr Irene GafsonST7 Obstetrics and Gynaecology registrar, Whittington Health NHS Trust